Author Archives: editor

Ten things to cut in the recession, before you cut your marketing – no. 4 – Executive Costs

Well, the New Year doesn’t seem to have made things any better out there. In fact, not only is the economic outlook just as bleak with Big Al now saying we’re in a ‘prolonged recession’, it’s even got colder. So, … Continue reading

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Darling, you’ve cracked it

Phew, that’s a relief. Finally the government has got hold of this financial crisis by the short and curlies and sorted it out. The wonderful and original VAT cut will propel us out of recession and back into boom time. … Continue reading

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Cleaning up in Communities

As published in InPublishing (formerly InCirculation), November 2008. Available as a podcast here. Publishers have spent significant sums, and plenty of man-hours, trying to get some interaction going on their websites. With a few honourable exceptions, most have failed. However, … Continue reading

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Ten things to cut in a recession – no. 2 – Meetings

As published on Construction News’ website, 17 October, 2008. As regular consumers of this column will know, CIMCIG champions the sensible continutation of marketing activity in tough times. Without boring you with the details again, it’s been shown that companies … Continue reading

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Ten things to cut in the recession, before you cut your marketing – no.1 – Association Membership

From Construction News’ Website – http://www.cnplus.co.uk– October 2008 For the last few weeks I’ve been banging on about the recession, and how important it is to keep your marketing going through it, in order to come out the other side … Continue reading

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Content, Community, er… InCirculation Magazine, December 2007

As Web 2.0 begins to bite (aren’t we ready for Web 2.1 yet? At least on beta release? I thought technology development was supposed to be getting faster…) many media companies are once more trying to ‘monetise’ their websites. In … Continue reading

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I’ve seen the future, and it hurts…. InCirculation September 2007

Much has been said about the future. Many people have made many wild predictions. This week, I even told someone that Magic Sky would romp home in the 3.15 at Uttoxeter. Even more remarkably, I was right. …. Download the_future_of_b2b_subs.doc

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Model Village – InCirculation June 2007

Circulation modelling is in vogue, it seems. A recent session at the PPA conference was packed to the gills. They certainly hadn’t been drawn by the star speaker (me), so I had to assume that the topic was of big … Continue reading

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Control Freak – from InCirculation, February 2007

Fulfillment is a vexed issue for most publishers. Here’s the basics. Essentially, you spend lots of time and money getting customers. Then you give your customers over to someone else. Then you pay that someone. Then you let them handle … Continue reading

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