Author Archives: editor

Ten things to cut in the recession, before you cut your marketing – no.7 – Golf Days

Mark Twain once described a game of golf as “a good walk spoiled”. Now, it’s not my cup of tea, but I know a lot of people do enjoy whacking a few balls around a bit of countryside, and being … Continue reading

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Ten things to cut in the recession, before you cut your marketing – no. 6 – IT

So there I was at my architect pal’s office, talking about the terrible state of the economy over a double-shot latte and some lovely little biscuits, when he said he’d just laid off his marketing resource. “I read your piece”, … Continue reading

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Ten things to cut in the recession, before you cut your marketing – no. 5

This article was published on Construction News’ website in February 2009. Cutbacks continue. Pay freezes, even pay cuts, mass layoffs and general bad news are still the order of the day. And to cap it all, we’re not getting any interest … Continue reading

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Ten things to cut in the recession, before you cut your marketing – no. 4 – Executive Costs

Well, the New Year doesn’t seem to have made things any better out there. In fact, not only is the economic outlook just as bleak with Big Al now saying we’re in a ‘prolonged recession’, it’s even got colder. So, … Continue reading

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Darling, you’ve cracked it

Phew, that’s a relief. Finally the government has got hold of this financial crisis by the short and curlies and sorted it out. The wonderful and original VAT cut will propel us out of recession and back into boom time. … Continue reading

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Cleaning up in Communities

As published in InPublishing (formerly InCirculation), November 2008. Available as a podcast here. Publishers have spent significant sums, and plenty of man-hours, trying to get some interaction going on their websites. With a few honourable exceptions, most have failed. However, … Continue reading

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Ten things to cut in a recession – no. 2 – Meetings

As published on Construction News’ website, 17 October, 2008. As regular consumers of this column will know, CIMCIG champions the sensible continutation of marketing activity in tough times. Without boring you with the details again, it’s been shown that companies … Continue reading

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