A new kind of event

Next week sees the inaugural Re:Fest!, a gathering of regeneration  people which hopes to break some rules, and raise some spirits.

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Posted in Regeneration

It’s all a bit green

When I first heard about the Green Deal, I thought – yay! Finally, someone had realised that the way to get Joe Householder to energy-efficiency-improve his house was to give him an incentive, and easy access to capital. Student loan style finance (pay it back if you fancy it) provided against future energy savings stretching into the distance would put loft insulation in every house in the country.

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i tweet for cash

This post first published on Construction News’ website, written appropriately twitter-style, in 140 character chunks…..

“Has anyone made any money from twitter?” I asked.  Well. No is the short answer. But there is a longer one. Continue reading

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Who’s the top twit?

So, it’s official, I am a social media god. Well, a demi-god maybe. I’m number 79 in the tCn/Construction News “twitter100” #tCnTop100. This makes me possibly as hip as B.o.B., the rapper who features on Jessie J’s “Price Tag”. Take the price tag, and the cashback, just give me six strings and a hashtag. Dude. Continue reading

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Ten things to cut in the recession, before you cut your marketing – no. 3 – Administration

3As times get worse in the construction industry – which is now 70,000 jobs lighter according to reports – it becomes even more important to cut those costs to the bone. But even at this time, we need to be thinking about positioning for the recovery. So we need to make sure that while we cut to the bone, we don’t cut deeper, and weaken our basic structure. Continue reading

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Ten things to cut before marketing in a recession – nos 9 and 10

Anyone who’s been following the series of articles designed to help marketers in the construction sector will know we’re close to the end. Of the series that is – not the world, although it might seem that way sometimes. Continue reading

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Ten things to cut in the recession before your marketing budget – no.8

8Welcome to the continuation of our series of handy tools with which to defend your marketing budget at the increasingly difficult budget meetings. This time, we’re turning our attention to the vast amount of cash that is wasted sending bits of paper here and there.
No. 8 Going postal
Businesses send a lot of post. Really a lot. The biggest senders are banks – mainly statements – 50m items a month. If they’d switched to e-mail before now, maybe they wouldn’t have been in such trouble. Continue reading

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