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Category Archives: Ten things to cut before Marketing – The Series
Ten things to cut in the recession, before you cut your marketing – no. 3 – Administration
As times get worse in the construction industry – which is now 70,000 jobs lighter according to reports – it becomes even more important to cut those costs to the bone. But even at this time, we need to be … Continue reading
Ten things to cut before marketing in a recession – nos 9 and 10
Anyone who’s been following the series of articles designed to help marketers in the construction sector will know we’re close to the end. Of the series that is – not the world, although it might seem that way sometimes.
Ten things to cut in the recession before your marketing budget – no.8
Welcome to the continuation of our series of handy tools with which to defend your marketing budget at the increasingly difficult budget meetings. This time, we’re turning our attention to the vast amount of cash that is wasted sending bits … Continue reading
Ten things to cut in the recession, before you cut your marketing – no.7 – Golf Days
Mark Twain once described a game of golf as “a good walk spoiled”. Now, it’s not my cup of tea, but I know a lot of people do enjoy whacking a few balls around a bit of countryside, and being … Continue reading
Ten things to cut in the recession, before you cut your marketing – no. 6 – IT
So there I was at my architect pal’s office, talking about the terrible state of the economy over a double-shot latte and some lovely little biscuits, when he said he’d just laid off his marketing resource. “I read your piece”, … Continue reading
Ten things to cut in the recession, before you cut your marketing – no. 5
This article was published on Construction News’ website in February 2009. Cutbacks continue. Pay freezes, even pay cuts, mass layoffs and general bad news are still the order of the day. And to cap it all, we’re not getting any interest … Continue reading
Ten things to cut in the recession, before you cut your marketing – no. 4 – Executive Costs
Well, the New Year doesn’t seem to have made things any better out there. In fact, not only is the economic outlook just as bleak with Big Al now saying we’re in a ‘prolonged recession’, it’s even got colder. So, … Continue reading
Ten things to cut in a recession – no. 2 – Meetings
As published on Construction News’ website, 17 October, 2008. As regular consumers of this column will know, CIMCIG champions the sensible continutation of marketing activity in tough times. Without boring you with the details again, it’s been shown that companies … Continue reading
Ten things to cut in the recession, before you cut your marketing – no.1 – Association Membership
From Construction News’ Website – http://www.cnplus.co.uk– October 2008 For the last few weeks I’ve been banging on about the recession, and how important it is to keep your marketing going through it, in order to come out the other side … Continue reading
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